On 1st May 2013, weopened the doors to our first London shop to the public. The sky blue building is central yet secluded in leafyChalcot Road – a destination shop surrounded by the peace and glamour of Primrose Hill.
The boutique’s distinctive style is inspired by the designers’ love of art deco with a modern twist. It is a welcoming, chic space to discover the exotic, playful and stylish pieces that make up theZoe & Morgan collections. The shop is discrete with no sign and only the jewellers’ logo in the window, which those in the know will recognise. For those yet to know the brand, the air of mystery invites curiosity and discovery.
Zoe & Morgan have a long history in Primrose Hill. It was here, seven years ago, that Zoe made their first pieces at her kitchen table. After years of living in the area, getting to know the community and building a loyal following, Primrose Hill was the natural choice for opening Zoe & Morgan’s first London shop. Zoe, Morgan and Ruth are excited to have a space in which to showcase the collections and create bespoke pieces. Antique jewellery cabinets house displays of the jewellery against feature wallpaper with billowing clouds. The shop will also be the headquarters for the company, so the team are always on hand and happy to welcome people in. Zoe & Morgan’s first London shop is a beautiful space where you can browse the collections, try on your favourite pieces and create bespoke designs.
We are on a roll of creativity here. Eating yummy food, visiting antique shops, making displays for our London and Auckland shops and spending hours drawing. This is a love my job moment.
Wanted to share a few pics with you and will post some interviews later in the week.
I quickly pulled over when I saw this shop today -I liked the planting and entrance. Not having any idea what it was I walked in only to find an open room with a giant swing and a few videos in various frames around the walls. Although no one was actually in there (maybe the staff were having a sneaky sleep out the back) I quickly realised this is home for those who want a wedding planner with a difference.
We are currently designing AW 2014! Yes that’s a while off – and with the world at our finger tips and instagram a go go, it’s hard to hold back and not show the world what we are up to. Here’s a little peak. For daily hits follow us oninstagramandFacebook .
Return Me To My Love Ring.
Say it with your heart, head and fingers – Peace & Love.
Stardust Earrings – available online in July.
Wear your favourite necklace or a whole bunch of them at the same time. Heart Earrings, Peace Force Necklace, Sweetie Necklace…coming soon and Tribal Hoop Necklace ready to go.
This photo of Rihanna just landed on my desk – Riri wearing our Love Studs at the game.
Also spotted around the globe this week – Andrew in Japan, yes boys wear necklaces outside of their shirts too, it’s a good look.
Talking about freedom and FUN – Morgan and I are in Bali at the moment. Working listening to a live choir of birds in the garden and having after work swims and late dinners. We will post new jewellery designs on the blog soon…
Zoe and Morgan are about to open the doors to their first London shop.
You are invited to our exclusive opening event on the
1st of May 2013. 48 Chalcot Road, London, NW1 8LS. Details will follow soon.
Ruth, Zoe and Morgan x
With Easter happening this weekend Teia and I will dress up as bunnies
(hopefully our kids won’t be scared). The family will do some creative workshops to relax and inspire. And we will eat chocolate. And dance.
We have just moved into our new studio and here are a few snap shots of our visitors. Engagement rings, wedding bands, and a ring named Moonbeam that will travel with Liz on her 1940′s motorbike from Russia to London.
A few pieces we love from the new Spring/Summer Collections. The Hexagon Necklacefrom our Men’s Collection. And the Pave Set Love Ring from – ‘Let The Sun Shine In’. From DNA to minerals and crystals, emerald and aquamarine to beehives,
the hexagon is one of the primary organisational structures of nature,
maintaining a perfect symmetry which is both simple and striking. The famousLove Ring has a new more luxury and sensual sibling.
Introducing the pavè set.. LOVE!
Step behind the scenes at the Luxx Times Magazine jewellery shoot. Ruth was photographed in the Elms Lesters painting rooms and interviewed by Charlie Byrne along with eight other London Jewellers. Stephanie Sibbald caught the action on camera. Luxx Times Magazine will be out on the 17th of November.